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anonymous ftp But, there are a number of pitfalls of relying primarily on paid links for SEO: * The cost of the hundreds of links required for substantial search engine traffic can become prohibitive. * As soon as you stop paying, you lose your link--you are essentially renting rather than owning, with no "link equity" building up. * Google is actively trying to dampen the impact of paid links on rankings, as revealed in various patent filings. A website can try to mask the fact that the links are paid, but how well it does that is out of your control. * Given Google's mission to dampen paid links' effectiveness, paid link buyers have an interest in verifying that a potential paid link partner is "passing PageRank.
anonymous ftp " But identifying appropriate PageRank-passing paid link partners is quite a task in itself. * Google also has a stated mission of dampening the value of any "artificial" links. Having most of your links on PageRank 3 or higher web pages would seem to be a dead give-away that your links are "artificial," since the vast majority of web pages (note: not necessarily websites, but their pages) are PageRank 1 or lower. Meanwhile, buying PageRank 0 or 1 links would have so little impact on a site's PageRank that it would not be worth the expense. 5.
anonymous ftp Distributing Content All of the above four inbound-link-generating methods really do work. But it is the fifth method of getting one-way inbound links that is the most promising: distributing content The idea is simple: you give other websites content to put on their sites in exchange for a link to your site, usually in an "author's resource box," an "about the author" paragraph at the end of the article. The beauty of distributing content for links is that the links generally generate more traffic than links on a "resources" page. Plus, your article will pre-sell readers on the value of your site. The downside, of course, is that it's no small amount of work to create original content and then distribute it to hundreds of website owners.
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