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apache apache If your business operates in a saturated internet market, seek niche keywords for your PPC advertising. Determine your budget first and from there, you will know how much you can afford for the positioning you desire. It's all mathematical: Price-Per-Click = monthly budget/number of clicks (or) Number of clicks = monthly budget/price per click. Some suitable combination of price and number of clicks based on your own budget will result in a campaign you can monitor and adjust as necessary. The important result to watch for is the conversion rate.

apache How many paid clicks convert into the desired result; i.e., new contract, sale of product, sign up for e-newsletter, etc. Remember, creating a website is only the first step. Driving traffic to your site is the next important task.

apache Layout a plan of action and follow-through. You are not going to realize success until you spend the time and energy - or pay someone else for their time and energy - to get the job done. (c)2005. TAO Consultants, Inc. All rights reserved.

apache ================================================================ Chesa Keane is the owner of TAO Consultants, Inc., (http://www.computergoddess.com/) a computer consulting firm focusing on internet consulting: web development, search engine optimization, internet marketing and accounting solutions. In the computer business for over 25 years, Chesa has watched the internet evolve into the miracle it is today.

apache

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