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autoresponders autoresponders com) centers through Search Engine Academy. ================================================================ Web Hosting Tips for Webmasters - Understanding Web Logs; And Why it Matters Article printed from SiteProNews: http://www.sitepronews.com HTML version available at: http://www.sitepronews.

autoresponders com/archives.html Understanding Web Logs; And Why it Matters By Sharon Housley General web statistics give pertinent information about website visitors. Webmasters analyzing these statistics have a better understanding of who their website visitors are and how they perceive the website. A lot can be learned by evaluating navigation patterns, most-viewed pages and exit pages. Deciphering web logs could easily become a full-time job.

autoresponders The information that can be gleaned from close log scrutiny is extremely valuable. When a visitor comes to a website, the site has just a few seconds to grab the visitor's interest. Slow-loading pages or broken graphics will send visitors and potential customers looking elsewhere. In order to make sense of web statistics, consider using a log analysis program. These programs tend to format the information in an easy-to-understand way, often providing graphs or visual representations that make understanding and seeing patterns that much easier.

autoresponders The downside to using software for web log analysis is that webmasters can easily be confused about what the actual results mean and which results matter the most. The information contained in the log file should be analyzed in conjunction with other information. Let's take a look at some of the critical areas. How many unique visitors visit the site each day? This statistic, by itself, is not terribly important, but when compared to a previous week's or month's logs, patterns will generally emerge. Sudden declines in site visitors might be indicative of downtime or dropped links, while sudden increases might be indicative of a successful ad campaign or improved search engine ranking.

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