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business web design

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business web design

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business web design business web design If you're selling 10 or fewer products, include them on your homepage. Why make visitors click through to a separate "Products" page to see what you have to offer? Remember, every click loses sales. If you can't feature all your products on your home page, group them in categories and display each category of products on its own page, instead of including a separate page for each product. 6. Never confuse eye-candy with content.

business web design Graphics should only ever be used to support the main purpose of your site: to get people to buy what you have to sell. You may want to impress people with your technical know-how by including lots of banners and links on your site, but too much visual clutter looks unprofessional and can ruin your credibility. Anything that distracts visitors from your copy is guaranteed to lose you sales. So if a graphic doesn't directly relate to your product or service, then it shouldn't be on your site. It's just that simple.

business web design 7. Don't chase visitors away with long, unnecessary Flash presentations and splash pages. If your customers have to spend too much time trying to figure out how to stop your Flash presentation so they can get through to the "meat" of your site, they'll be gone, most likely never to return. Elaborate web design can slow down the user experience and be a turnoff for potential customers. Keep the look of your website clean, and always consider the impression you're making on a first-time visitor.

business web design Do you really want them waiting around for a page to load or frantically reaching to turn down their speakers? On a more basic level, be aware of the size of your graphics files. Keep them slimmed down so they'll load fast. 8. Pay attention to the impact of different colors. If you wouldn't print a business card with hot pink text on a black background, you shouldn't have a website that looks like that, either.

business web design

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business web design