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business web site business web site Similarly, the title tag is no place for your sales pitch, so keep out flowery or extraneous adjectives, unless they are actual terms used in searches for your product or service. 3. Place your geographical or niche-defining term in your title tag. If you are trying for a top ten or top twenty position for a term such as "web design," then you are really in for a difficult struggle. However, suppose the Acme Web Design Company is located in Columbus, Ohio.

business web site Then instead of attempting the almost impossible task of getting the top rankings for the term "web design," it would be far better to get a high ranking in the geographical niche using a title tag such "Web Design, Columbus, Ohio: Low Cost Web Design in Columbus, Ohio by The Acme Web Design Company". 4. The title tag can be longer than you think. Some guidelines say that the title tag should be no longer than 70 characters. It is true that only the first 70 characters will show in the top bar of the browser, but search engine robots will read the rest of the tag and the search engines will not penalize you for going over the 70 character mark.

business web site Take a look at highly ranked sites in heavily competitive categories and you will see examples of long title tags. Write the tag according to your need to get your important words and phrases included in a sentence that best describes what your product or service is about. 5. Vary the title tags on the inner pages of your website. Even with a long title tag, it is not possible to highlight all the possible terms which someone might use to find your website.

business web site This is not a problem if you make use of the other pages of your website. Instead of simply having a title tag that says "services" our web design firm could highlight "low cost, web design services..." on that page.

business web site

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business web site