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create your own web site create your own web site As someone who works with small business website owners, I've heard just about every inbound-linking scheme there is. In the end, I've only seen five strategies that really work consistently for getting hundreds of links. Less Effective One-Way Link Strategies Yet there's perennial interest in alternative linking strategies. They range from bad to OK, but none offer as much potential as the five major ways of getting links. * Link farms never seem to die.

create your own web site The latest variations try to pass themselves off as viral marketing, but are really a sort of endless pyramid scheme: you link to me, so I link to someone else, who links to someone else, and on and on down the line. Link farms can get you delisted from search engine indexes, so don't even try them. * Affiliates can provide you with one-way inbound links if you use affiliate software that links directly to your site rather than through a redirect. But many, many affiliates are now placing all their affiliate links in redirects of their own invention, to help protect their commissions from pirates who will simply apply to the program themselves to get a discount. * Posting to web forums and blogs regularly will get you one-way inbound links, but they'll only have search-engine value a small percentage of the time.

create your own web site Many blogs and bulletin boards use search-engine-unfriendly dynamic file formats, automatically encase links in script, or use robot instructions to prevent spiders from following links. * Many one-way inbound linking strategies fall into the great-if-you-are-lucky-enough-to-get-it category, such as winning a web award or being featured on a high-PageRank website just for being so great. * Other one-way incoming link strategies are in the this-will-take-forever-to-get-anywhere category, such as offering to provide testimonials to all your vendors in exchange for a link to your site. (Hint: If you can get more than twenty links that way, you probably need to simplify your supply chain.) Now, on to the five major ways of getting large numbers of one-way inbound links.

create your own web site Some are better than others, but they all have more potential than some of the more madcapped strategies. Of course, none is a good strategy all on its own. You have to understand all five strategies in order to really gain a distinct advantage in the one-way link hunt. 1. Waiting for Inbound Links If you have good content you will eventually get one-way inbound links naturally, without asking.

create your own web site

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