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create your own web site create your own web site Organic, freely given links are an essential part of any SEO strategy. But you cannot rely on them, for two reasons: * Unfortunately, "eventually" can be a very long time. * Worse, there is a vicious cycle: you can't get search engine traffic, or other non-paid traffic, without inbound links; yet without inbound links or search engine traffic, how is anyone going to find you to give you inbound links? 2. Triangulating for Inbound Links Search engines will have a tough time dampening reciprocal links if the reciprocation is not direct. To get links to one website you offer in exchange a link from another website you also control.

create your own web site This would seem to be a mostly foolproof way of defeating the link-dampening ambitions of Google and the rest. If you have more than one website, you probably are already employing this linking method. There are only a few drawbacks: * You need to have more than one website in the same general category of interest or the links won't be relevant. * The work required to set up this kind of arrangement and verify compliance is not insignificant. The process cannot be automated to the same extent as direct one-to-one reciprocal linking.

create your own web site * As with traditional reciprocal links, a very big drawback is that the links are mostly on "Resources" pages that are just lists of links. There's only a small chance of getting significant traffic from these links. Plus, any "Resource" page may well eventually become an easy target for link dampening, if that hasn't happened already. 3. Submitting to Directories They are the legendary fairy lands of SEO: PageRank-passing, no-fee-charging, and actually well-run directories of relevant links.

create your own web site Yes, they really do exist. An SEO acquaintance tells me he knows 200 good ones just off the top of his head. Plus, there are other kinds of directories: directories of affiliate programs, of websites using a certain content management system, of websites whose owners are members of this or that group, of websites accepting PayPal, etc. etc. Ah, a link in a PageRank-passing link directory: it's a good deal if you can get it.

create your own web site

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