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private tomcat servlet private tomcat servlet Search Engine Listings: Listing with free search engines and directories is an essential step, although you won't see any results for months. Gather Opt-In Email Addresses: Utilize an email list subscription function on your website with the intent of sending e-newsletters and announcements on a regular basis. This subscription list can be used for several other campaigns, including the sale of advertising space in your newsletter. Advertise on Ezines: Purchase sponsorship on other email lists where you can promote your product and/or services as well as links to your website in the process. Pay-Per-Click (PPC) campaigns with Google and Yahoo Search Marketing where you purchase advertising space based on keywords that are popular for your website if you are not in a saturated market.

private tomcat servlet If your business operates in a saturated internet market, seek niche keywords for your PPC advertising. Determine your budget first and from there, you will know how much you can afford for the positioning you desire. It's all mathematical: Price-Per-Click = monthly budget/number of clicks (or) Number of clicks = monthly budget/price per click. Some suitable combination of price and number of clicks based on your own budget will result in a campaign you can monitor and adjust as necessary. The important result to watch for is the conversion rate.

private tomcat servlet How many paid clicks convert into the desired result; i.e., new contract, sale of product, sign up for e-newsletter, etc. Remember, creating a website is only the first step. Driving traffic to your site is the next important task.

private tomcat servlet Layout a plan of action and follow-through. You are not going to realize success until you spend the time and energy - or pay someone else for their time and energy - to get the job done. (c)2005. TAO Consultants, Inc. All rights reserved.

private tomcat servlet

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