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professional web hosting and web site design professional web hosting and web site design The downside to using software for web log analysis is that webmasters can easily be confused about what the actual results mean and which results matter the most. The information contained in the log file should be analyzed in conjunction with other information. Let's take a look at some of the critical areas. How many unique visitors visit the site each day? This statistic, by itself, is not terribly important, but when compared to a previous week's or month's logs, patterns will generally emerge. Sudden declines in site visitors might be indicative of downtime or dropped links, while sudden increases might be indicative of a successful ad campaign or improved search engine ranking.

professional web hosting and web site design This assumption can only be made if sales for the corresponding time period have increased as well. Traffic alone is not the goal; qualified website traffic that converts a visitor into a buyer is generally the goal of most webmasters. Web statistics on their own do not always paint a true picture. Webmasters need to use logs to validate advertising campaigns and track where traffic is coming from. While details in a log file alone are not conclusive proof of an ad campaign's success or failure, general assumptions can be made based on the patterns.

professional web hosting and web site design General statistics will help determine who your visitors are and what habits they have. Specific areas to take a close look at: How long are users staying on the website or a specific page? This question addresses a website's "stickiness". Stickiness gives webmasters an indication of how important their content is. If users return on a regular basis or remain on a specific page for an extended period of time, generally the content is considered valuable. Site Entry Pages? What pages in a website are visitors coming into? Is a specific page on the site drawing an unusually high amount of traffic? Do users come back to the website? Is there a reason for a visitor to come back to the website? Generally, content that is refreshed often will attract return visitors.

professional web hosting and web site design What specific areas on the site are of interest to web visitors, and can those content sections be expanded to increase the overall value of the website? Site Exit Pages? What pages in a website are visitors leaving from? If a specific page has a large number of visitors leaving the site, perhaps the content needs updating. It is critical that you consider the source of the traffic. Are visitors coming to the website through a pay-per-click campaign with a landing page that does not relate to the initial search terms? Directing visitors to content-specific landing pages will help reduce quick site exits. Who is Making the Referral? What kind of website is sending traffic to your website? Assumptions can be made based on the quality of the referral source. Let's face it, if a crack site is the leading referral generator to a software site, it is unlikely that the bulk of visitors will be interested in purchasing.

professional web hosting and web site design

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