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set up a web page set up a web page But focusing on just one or two "main" elements and discounting the rest can prove disastrous to a Web site. A different approach . . . Wouldn't you rather achieve top rankings and keep them there, and have those rankings equate to sales and money in your back pocket? After all, isn't it ultimately the sales you're after, as opposed to just the rankings? If those rankings don't equate to traffic that equates to sales, you lose, any way you look at it.

set up a web page Five Basic Steps for Achieving Top Rankings without Chasing Algorithms 1. Forget about the search engines. Yes, you heard me correctly. The search engines aren't and never will be your "ideal target audience." They don't buy your goods and services.

set up a web page They're not who you should be trying to please with your Web pages and site. Instead, write your Web page content for your target audience. 2. Don't ever forget the basics. No matter what's happening in the algorithms, continue using your main keyword phrase prominently in your title tag, META description and keyword tags, link text, body, heading tags, and so forth.

set up a web page That way, when the algo dial is turned, you won't have to make changes to all of your pages. You'll always be ready. 3. Focus your keyword-containing tags and body text on one keyword phrase only. Each page should be focused on one keyword phrase, and each page should have its own unique tags.

set up a web page

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set up a web page