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business to business marketing web site business to business marketing web site thememaster.com) if you need help determining those supporting words. 5. Remember that both on-page and off-page factors are important. Don't sacrifice one for the other.

business to business marketing web site On-page factors are your tags, body text, prominence, relevance, etc. Off-page factors are link popularity (quality and number of your inbound links) and link reputation (what those inbound links "say" about your Web page when they link to you). What about search engine research? Isn't it important? It's crucial. Let me give you an example. At the beginning of this year, pages began falling out of Google's index.

business to business marketing web site The forums were alive with speculation and what to do about it. Through research, we determined this was a compliancy issue. By having compliant code, the search engine spiders are more easily able to spider the content. The solution? Make sure you use a DOCTYPE tag and an ISO Character Set Statement at the top of every Web page. For example: <!DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 4.

business to business marketing web site 1 Transitional//EN"> <META HTTP-EQUIV=content-type CONTENT="text/html; charset=ISO-8859-1">If you didn't know about the compliancy issues, you could have made changes to your Web pages that didn't need to be made, wasted countless hours trying this or that, all to come up dry. Research helps to make sure you remain on top of what's happening in the search engine industry. It's what sets you apart from other SEOs. You make your decisions based on research and facts, versus speculation and theory. In Conclusion.

business to business marketing web site

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business to business marketing web site