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html designer html designer Write in an informal or personal style – write in a unique way that differentiates you from other small businesses in a similar business or niche. It doesn't have to be elaborate or super-creative. You simply provide a style that gets the attention of your visitors. 6. Keep your sentences simple – you are not writing to impress.

html designer You are writing to communicate. You want to pre-sell your product or service, therefore write as if you are talking to a 13 year old. Don't use large words but opt for strong verbs over weak ones. Use the active voice instead of a passive one. i.

html designer e. Instead of "a good score was achieved by the team"...say "the team scored a season high".

html designer Speak "to" but not "at" your visitor. Keep your sentences short and snappy. 7. Include searchable keywords – use targeted keywords in your web copy that will allow the search engines to find your site. Include these keywords in your meta tags, links and file names also.

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