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apache Link popularity is also one of the main considerations for Google and Alexa Page Rank. How do you achieve link popularity? It can be tedious and requires careful attention to the selection of the links, but there are several means that can be employed: - Reciprocal Links: Search for relevant and desired web pages with which to trade links. - Purchase PageRank-based links: boost your relevance and weight in the eyes of search engines by purchasing links for a period of time, three to six months until you have achieved a better ranking. - List with directories: paid or unpaid directory listings that are relevant to your website will give your website additional exposure. - Anchor text: create the links with link text in mind, utilizing relevant keywords where possible.
apache - PageRank consideration: link only with websites that have decent PageRank (PR); i.e., PR of 3 could be a minimum but a PR of 4 would be a better minimum requirement from those pages who want to exchange links with you. Blogs: Web logs linked to your site or posting to popular blogs with your links included to point traffic back to your site; a good strategy is to employ pinging with blog posting. Forums: Forum participation that allows you to leave your link with the intent of attracting traffic back to your site can get traffic back to your website, however, take care that you actually offer something of value in your posting so you are not accused of spamming.
apache Search Engine Listings: Listing with free search engines and directories is an essential step, although you won't see any results for months. Gather Opt-In Email Addresses: Utilize an email list subscription function on your website with the intent of sending e-newsletters and announcements on a regular basis. This subscription list can be used for several other campaigns, including the sale of advertising space in your newsletter. Advertise on Ezines: Purchase sponsorship on other email lists where you can promote your product and/or services as well as links to your website in the process. Pay-Per-Click (PPC) campaigns with Google and Yahoo Search Marketing where you purchase advertising space based on keywords that are popular for your website if you are not in a saturated market.
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